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Should I Be Worried About Compliance?

If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story.  In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]
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Five Reasons to Step on the Gas Instead of the Breaks

Suddenly, we are all thinking about our health, the health of our families, and the health of our businesses. We’re anxious -understandably so -about what the future holds. Most of us may even be considering pulling back on our marketing campaigns or ad spend. For some types of business, that makes perfect sense. But for[...]
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