We have all been in a meeting that was a complete and total waste of our time. They either drag on, don’t cover any topic relevant to us, do not have a set purpose (like stupid “check-ins” that have no rhyme or reason), or they go on and on with endless possibilities with no concrete[...]
By Emma Rainville I have to be honest with you, I’ve been having a hard time this year keeping up with my regular duties as a business owner and as COO to several industry giants. I believe the reason for this difference in 2022 is twofold. First, our company has grown both in client base[...]
This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing is essential to getting reliable data and knowing what’s working in your funnel.
This post discusses why one ad won’t work on every platform, as well as the unique features of each advertising platform so you can maximize your conversions.
This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the 7 key elements of successful VSL marketing–no matter how long your video is.