Scaling Your Business: When to Hire
When's the right time to start hiring? Emma Rainville breaks down how to make the decision to hire
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5 Things to Know Before Starting in Direct Response
So, you want to get into Direct Response - here's what you need to know
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How to Run Effective Team Meetings
We have all been in a meeting that was a complete and total waste of our time. They either drag on, don’t cover any topic relevant to us, do not have a set purpose (like stupid “check-ins” that have no rhyme or reason), or they go on and on with endless possibilities with no concrete[...]
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These five things will help you stay on track while attending Conferences and Masterminds
By Emma Rainville I have to be honest with you, I’ve been having a hard time this year keeping up with my regular duties as a business owner and as COO to several industry giants. I believe the reason for this difference in 2022 is twofold. First, our company has grown both in client base[...]
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When Testing Goes Wrong (And How to Keep Control)
Getting split tests right is essential for any direct response entrepreneur - here's where tests go wrong.
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A/A Testing – Why You Need It
This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing is essential to getting reliable data and knowing what’s working in your funnel.
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Spain, Gratitude, and Growth
As Emma gets ready to travel back to the US, a reflection on why taking a step back can be the most productive step you can take
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Why One Ad Doesn’t Suit Every Platform
This post discusses why one ad won’t work on every platform, as well as the unique features of each advertising platform so you can maximize your conversions.
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Do You Need an App?
Building an app may seem like a natural next step for your business - but is it really worth it?
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How Long Should Your VSL be?
This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the 7 key elements of successful VSL marketing–no matter how long your video is.
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