Operations

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What is Influencer Marketing?

By Richard Parkin One of the biggest buzzwords in modern digital marketing is ‘influencers’. But what exactly does ‘influencer’ mean? What does influencer marketing look like – and how well does it work? Strictly speaking, influencer marketing just means having a well-known figure endorse the product or service you’re selling.  When it’s put like that,[...]
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Why SOP Quality is Critical

Building SOPs (Standard Operating Procedures) is an important part of running your business smoothly. However, it’s not just about getting SOPs written – you’ve got to make sure that they’re accurate, useful, up to date, and easy to understand.  Whether they cover internal processes, marketing, or anything else, SOPs explain exactly how to carry out[...]
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Should I Be Worried About Compliance?

If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story.  In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]
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Learn How to Choose a Manufacturing Partner for Your Business

When starting a direct response business, most entrepreneurs tend to focus on optimizing their websites and validating product value propositions. These are certainly crucial tasks, and it’s a big part of what I do as a marketer. But all too often, they are prioritized at the expense of other vital tasks for e-commerce stores and[...]
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