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What is Influencer Marketing?

By Richard Parkin One of the biggest buzzwords in modern digital marketing is ‘influencers’. But what exactly does ‘influencer’ mean? What does influencer marketing look like – and how well does it work? Strictly speaking, influencer marketing just means having a well-known figure endorse the product or service you’re selling.  When it’s put like that,[...]
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The Most Forgotten Metrics (And Why You Shouldn’t Overlook Them)

By Richard Parkin Whether you’re analyzing data for optimization or putting together performance reports, you’re probably looking at a defined, unchanging set of metrics. Consistency is vital, but it can stop you from getting the full picture. In this blog, we’re exploring some frequently missed metrics and exploring what they can tell you about your[...]
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Why Website Accessibility Counts

Building accessible websites doesn’t just help out your visitors – it’s becoming an increasingly significant factor for organic rankings, as well as a potential way to decrease PPC costs and improve your profits.  In this blog, we’re exploring what digital accessibility means, why it’s becoming so crucial for modern businesses, and how it can benefit[...]
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