By Amber Walsh When launching a new company or product, a key component to the success of your launch lies in the months leading up to the launch itself. Having a strategic, detailed launch plan can help you to properly prepare for everything to come. Approach your launch with confidence and stand out from the[...]
By Richard Parkin This year, Black Friday seems set to become even more digital than ever before. That’s a major advantage for online retailers, but will pose new and bigger challenges. Ready to make the most of Black Friday 2020? This exclusive guide explains it all. It’s no secret that Black Friday is entirely about[...]
By Richard Parkin The quality of your landing pages really decides how successful your site is. As one of the earliest points of contact between you and potential customers, you need to be sure that your landing pages are fully optimized. That said, knowing exactly how to build a great landing page is often not[...]
Reciprocal marketing includes every tactic in which two businesses promote each other’s products or content, gaining a mutual benefit of new sales. Other terms used to describe this are co-marketing, joint marketing, or co-promotion. One of the most profitable ways we accomplish this is on a CPA (pay per sale) basis. We pay a set[...]
I get asked by our clients all the time: What should I use? A video sales letter (VSL) or a text sales letter (TSL)? Which do you think works the best? I am going to share with you exactly what I shared with our clients. I’m going to give you my personal opinion/preference, and then[...]
In evaluating the leadership skills that separates leaders from bosses, you first start by acknowledging that leaders and bosses have the same objective: they both want to help their company grow and succeed.
Are your employees underperforming? There’s a good chance your staff has been doing the same jobs, with the same salaries, for the past four or five years—and they’re not seeing much hope of change (or finding a new job) in the near future.