5 Things to Know Before Starting in Direct Response
So, you want to get into Direct Response - here's what you need to know
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How to Run Effective Team Meetings
We have all been in a meeting that was a complete and total waste of our time. They either drag on, don’t cover any topic relevant to us, do not have a set purpose (like stupid “check-ins” that have no rhyme or reason), or they go on and on with endless possibilities with no concrete[...]
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These five things will help you stay on track while attending Conferences and Masterminds
By Emma Rainville I have to be honest with you, I’ve been having a hard time this year keeping up with my regular duties as a business owner and as COO to several industry giants. I believe the reason for this difference in 2022 is twofold. First, our company has grown both in client base[...]
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When Testing Goes Wrong (And How to Keep Control)
Getting split tests right is essential for any direct response entrepreneur - here's where tests go wrong.
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A/A Testing – Why You Need It
This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing is essential to getting reliable data and knowing what’s working in your funnel.
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Do You Need an App?
Building an app may seem like a natural next step for your business - but is it really worth it?
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How Long Should Your VSL be?
This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the 7 key elements of successful VSL marketing–no matter how long your video is.
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How to Split Test Your CTAs for Great Conversion Rates
This post outlines the best practices for direct response entrepreneurs to split test their CTAs for more conversions.
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Great Copy Made Simple
By Emma Rainville Without the right copywriter, the quality of your offer just doesn’t matter. If that sounds harsh, too bad – it’s the truth. People aren’t going to convince themselves to buy your offer. Your copy needs to do that. It needs to give them a story they can connect to, something that convinces[...]
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8 Ways to Fight Burnout as an Entrepreneur
This post outlines 8 creative ways that entrepreneurs can beat burnout and motivate themselves/their team in the process.
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