Business

How to Run Effective Team Meetings

by mckenzie
Posted on September 20, 2022
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in Business, Company Culture, Operations

We have all been in a meeting that was a complete and total waste of our time. They either drag on, don’t cover any topic relevant to us, do not have a set purpose (like stupid “check-ins” that have no rhyme or reason), or they go on and on with endless possibilities with no concrete[...]

by richard
Posted on September 6, 2022
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in Business, Company Culture, Networking

By Emma Rainville I have to be honest with you, I’ve been having a hard time this year keeping up with my regular duties as a business owner and as COO to several industry giants. I believe the reason for this difference in 2022 is twofold. First, our company has grown both in client base[...]

by richard
Posted on July 29, 2022
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in Business, Direct Response, Marketing, Operations, Technology

Getting split tests right is essential for any direct response entrepreneur - here's where tests go wrong.

This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing is essential to getting reliable data and knowing what’s working in your funnel.

Building an app may seem like a natural next step for your business - but is it really worth it?

This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the 7 key elements of successful VSL marketing–no matter how long your video is.

by richard
Posted on June 7, 2022
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in Business, Marketing, Operations, Technology

This post outlines the best practices for direct response entrepreneurs to split test their CTAs for more conversions.

By Emma Rainville Without the right copywriter, the quality of your offer just doesn’t matter. If that sounds harsh, too bad – it’s the truth. People aren’t going to convince themselves to buy your offer. Your copy needs to do that. It needs to give them a story they can connect to, something that convinces[...]

by richard
Posted on May 23, 2022
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in Business, Entrepreneurship, Operations

This post outlines 8 creative ways that entrepreneurs can beat burnout and motivate themselves/their team in the process.

by richard
Posted on May 17, 2022
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in Business, Marketing, Operations, Technology

This post offers a review of Google Drive, including the 7 main reasons why it’s the preferred tool by millions of people and businesses (including us).

Business

How to Run Effective Team Meetings

These five things will help you stay on track while attending Conferences and Masterminds

When Testing Goes Wrong (And How to Keep Control)

A/A Testing – Why You Need It

Do You Need an App?

How Long Should Your VSL be?

How to Split Test Your CTAs for Great Conversion Rates

Great Copy Made Simple

8 Ways to Fight Burnout as an Entrepreneur

7 Reasons Why We Use Google Drive

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