Business

How to Use Bid Adjustments Effectively

One size rarely fits all in marketing, and PPC is no exception. In fact, PPC’s purely digital nature makes it one of the most flexible marketing options available. That’s a major opportunity, letting you sculpt a wholly customized marketing approach. At the same time, it can be quite overwhelming, particularly if you’re exploring PPC for[...]

By Richard Parkin Whether you’re analyzing data for optimization or putting together performance reports, you’re probably looking at a defined, unchanging set of metrics. Consistency is vital, but it can stop you from getting the full picture. In this blog, we’re exploring some frequently missed metrics and exploring what they can tell you about your[...]

by richard
Posted on October 13, 2020
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in Business, Customer Service, Marketing, Seo Online, Technology

Building accessible websites doesn’t just help out your visitors – it’s becoming an increasingly significant factor for organic rankings, as well as a potential way to decrease PPC costs and improve your profits. In this blog, we’re exploring what digital accessibility means, why it’s becoming so crucial for modern businesses, and how it can benefit[...]

By Richard Parkin Split testing your emails is an essential part of optimizing your profits, and it’s a lot simpler than it may seem at first. This blog is all about implementing the most effective possible email split testing approach, covering basic setup and more advanced optimization options. As the name suggests, split testing emails[...]

by richard
Posted on September 29, 2020
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in Business, Company Culture, Customer Service, Marketing

By Richard Parkin You know how important social media can be for your business – and you’ve probably seen what happens when social media marketing goes wrong. In this guide, I’ll be taking you through some of the most critical takeaways I’ve gained after years of social media management, showing you exactly how to avoid[...]

Author: Richard Parkin So, your PPC account is profitable, you’ve got a great range of ads running, and you’re beating the competition – what’s next? This blog explores five often-overlooked and incredibly effective ways to make your PPC even more profitable in an impressively short time. PPC is one of the most versatile marketing channels[...]

Building SOPs (Standard Operating Procedures) is an important part of running your business smoothly. However, it’s not just about getting SOPs written – you’ve got to make sure that they’re accurate, useful, up to date, and easy to understand. Whether they cover internal processes, marketing, or anything else, SOPs explain exactly how to carry out[...]

Whether it’s PPC, email, or social, you’re missing out on serious profit potential if you’re not running retargeting across your campaigns. Not sure how to get started with retargeting, or want to know how to take your performance to the next level? You’re in the right place. So, first question: what is retargeting? In short,[...]

As the cliche goes, these are uncertain times. Along with the impact on day-to-day life, there’s still a great deal to understand about how the COVID pandemic has and will affect businesses of every kind, even several months in. Digital marketing is, on many levels, an industry built around the ability to see results quickly.[...]

by Crystal Miller
Posted on August 18, 2020
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in Business, Compliance, Entrepreneurship, Operations, Technology

By Richard Parkin Building Great eBook Content With an almost unimaginable number of eBooks and digital courses out there, quality has to be your number one priority from the start. That doesn’t just mean writing well, though – that’s almost always going to be the last thing that your customer sees. After all, by the[...]

How to Use Bid Adjustments Effectively

The Most Forgotten Metrics (And Why You Shouldn’t Overlook Them)

Why Website Accessibility Counts

Are You Testing Your Emails?

Avoiding a Toxic Social Presence

What Is Your PPC Approach Missing?

Why SOP Quality is Critical

How to Effectively Use Retargeting

Understanding the Impact of Covid on Digital Marketing

Building Effective eBook Giveaways

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