Management

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Why SOP Quality is Critical

Building SOPs (Standard Operating Procedures) is an important part of running your business smoothly. However, it’s not just about getting SOPs written – you’ve got to make sure that they’re accurate, useful, up to date, and easy to understand.  Whether they cover internal processes, marketing, or anything else, SOPs explain exactly how to carry out[...]
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Learn How to Choose a Manufacturing Partner for Your Business

When starting a direct response business, most entrepreneurs tend to focus on optimizing their websites and validating product value propositions. These are certainly crucial tasks, and it’s a big part of what I do as a marketer. But all too often, they are prioritized at the expense of other vital tasks for e-commerce stores and[...]
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Compliance: Who Cares?

In this Shockwave Solutions podcast episode, we’re joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as we help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees.   Stick around[...]
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Five Reasons to Step on the Gas Instead of the Breaks

Suddenly, we are all thinking about our health, the health of our families, and the health of our businesses. We’re anxious -understandably so -about what the future holds. Most of us may even be considering pulling back on our marketing campaigns or ad spend. For some types of business, that makes perfect sense. But for[...]
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Digital Marketing During the Coronavirus Crisis: What Every Digital Marketer Needs to Do

As governments and public health officials across the globe work to slow the spread of the Coronavirus, nearly everyone is feeling the impact. While some countries are on complete lockdown, other countries are carrying -or at least trying to carry -business as usual. It comes as no surprise that the digital marketing world has felt[...]
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