Why Everyone Should Split Test Everything
Split testing isn't just for emails and adverts - here's 4 test types you need to consider.
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How Apple Stopped Tracking (And Why You Shouldn’t Worry)
Back in April, with the launch of iOS 14.5, Apple took a major step towards user privacy, becoming one of the first tech companies to automatically disable certain kinds of tracking for users. Following the update, advertisers were no longer allowed to capture data associated with a unique ID (like an iPhone’s serial number or[...]
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Introducing Shopify (And What It’s Missing)
Is Shopify really a useful choice for eCommerce? Why entrepreneurs are moving to Shopify (and what they're missing)
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How to Improve Sales in 30 Minutes
Improving your conversion rate is easier than it sounds - 5 easy steps to boost profitability.
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The 8 Key Principles of Direct Response Marketing
Working in Direct Response marketing? 8 industry secrets you need to know...
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What You’re Missing with Analytics
Are your analytics platforms doing enough for you? Here's three key questions to ask...
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When is Social Media Marketing Effective?
Is social media really a must-have for businesses? Here's the facts (and how to get the best results)...
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Getting Intimate With Kount
Exploring Kount, an AI-driven service designed to protect you against fraud, chargebacks and more...
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High-Risk Merchant Accounts: Everything You Need To Know
Being classed as a 'high-risk' business isn't the end - here's how to still get great merchant accounts...
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The Hidden Cost of Chargebacks
Chargebacks can almost single-handedly derail a company’s profitability - here's how to fight back...
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