Can Automation Ever Work?
Automation – critical tech upgrade or an overhyped way to miss out on sales? It’s a major debate for...
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Does Google Understand Your Website?
By Richard Parkin Getting your site ranked well by Google (and other search engines) is crucial if you want to bring in organic traffic. However, with search engines getting more complex year after year, most companies end up missing out – here’s how to ensure that you’ve got the basic setup correct. This blog isn’t[...]
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What Makes a Landing Page Successful?
By Richard Parkin The quality of your landing pages really decides how successful your site is. As one of the earliest points of contact between you and potential customers, you need to be sure that your landing pages are fully optimized. That said, knowing exactly how to build a great landing page is often not[...]
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Why Website Accessibility Counts
Building accessible websites doesn’t just help out your visitors – it’s becoming an increasingly significant factor for organic rankings, as well as a potential way to decrease PPC costs and improve your profits. In this blog, we’re exploring what digital accessibility means, why it’s becoming so crucial for modern businesses, and how it can benefit[...]
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Are You Testing Your Emails?
By Richard Parkin Split testing your emails is an essential part of optimizing your profits, and it’s a lot simpler than it may seem at first. This blog is all about implementing the most effective possible email split testing approach, covering basic setup and more advanced optimization options. As the name suggests, split testing emails[...]
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What Is Your PPC Approach Missing?
Author: Richard Parkin So, your PPC account is profitable, you’ve got a great range of ads running, and you’re beating the competition – what’s next? This blog explores five often-overlooked and incredibly effective ways to make your PPC even more profitable in an impressively short time. PPC is one of the most versatile marketing channels[...]
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Getting Started with Technical SEO in Just 10 Minutes
No matter how developed your organic marketing is, technical SEO can seem incredibly daunting, even from the name. Most people have absolutely no idea where to begin with technical SEO, missing out on the very real advantages it brings. However, it doesn’t have to be this way. There’s certainly a lot of complicated factors to[...]
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Building Effective eBook Giveaways
By Richard Parkin Offering free eBooks is an effective way to capture emails, engage visitors, and drive profitability to an all-new level – when done right. You’re not going to get the best possible results by just setting up giveaways and leaving them running – you’ve got to chase down success with eBooks, just like[...]
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4 Tools to Help Your Team Get Organized
No time is a bad time to work on how to stay organized at work. By leveraging your leadership, you can guide the rest of your team toward being more organized. As a result, employees will spend less time looking for what they need to work on and more time actually working. To help team[...]
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VSL VS. TSL: The TRUTH You Need To Know
I get asked by our clients all the time: What should I use? A video sales letter (VSL) or a text sales letter (TSL)? Which do you think works the best? I am going to share with you exactly what I shared with our clients. I’m going to give you my personal opinion/preference, and then[...]
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