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Starting Strong With Email

By Richard Parkin What does it take to build an effective email marketing system? It’s not just about sending well-written, engaging content – the technical side of email marketing is far more critical than it initially appears.  In fact, if you overlook the technical side of email marketing, you’ll miss out on a vast amount[...]
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What is Influencer Marketing?

By Richard Parkin One of the biggest buzzwords in modern digital marketing is ‘influencers’. But what exactly does ‘influencer’ mean? What does influencer marketing look like – and how well does it work? Strictly speaking, influencer marketing just means having a well-known figure endorse the product or service you’re selling.  When it’s put like that,[...]
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