Operations

Building Effective eBook Giveaways

by richard
Posted on August 18, 2020
0 Comments
in Business, Compliance, Entrepreneurship, Operations, Technology

By Richard Parkin Offering free eBooks is an effective way to capture emails, engage visitors, and drive profitability to an all-new level – when done right. You’re not going to get the best possible results by just setting up giveaways and leaving them running – you’ve got to chase down success with eBooks, just like[...]

by richard
Posted on August 11, 2020
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in Business, Compliance, Marketing, Operations

If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story. In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]

by richard
Posted on August 4, 2020
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in Business, Management, Marketing, Operations

Today, our focus is going to be on how to use key metrics as well as sales funnels to make your offer, product, or brand attractive to affiliates. When you imagine affiliates, think of them as independent, for-hire media buyers; they help your offer acquire more customers, sell more units, etc. for a predetermined fee.[...]

by richard
Posted on July 28, 2020
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in Business, Customer Service, Fulfillment, Management, Manufacturing, Operations

When starting a direct response business, most entrepreneurs tend to focus on optimizing their websites and validating product value propositions. These are certainly crucial tasks, and it’s a big part of what I do as a marketer. But all too often, they are prioritized at the expense of other vital tasks for e-commerce stores and[...]

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by richard
Posted on July 22, 2020
0 Comments
in Business, Customer Service, Management, Operations

Can you think of one company whose goal isn’t to acquire massive success? With so many different elements to factor in when ensuring the success of a company – such as great prices, a great product, or niche-specific marketing strategy, customer experience – I’ve found many company leaders are asking Shockwave: “Which is the most[...]

by richard
Posted on June 30, 2020
0 Comments
in Business, Company Culture, Management, Operations

Are you where you need to be? If the answer isn’t yes, maybe you should take a hard look at what you should be putting out into the world so that you get there. I often hear people complain that they are not making enough money, that they don’t get enough respect, or don’t have[...]

by richard
Posted on June 23, 2020
0 Comments
in Business, Direct Response, Entrepreneurship, Marketing, Operations

Every entrepreneur starts with an idea, whether it’s for a great new product or a service that will revolutionize an industry. But do you have enough startup capital to REALLY bring your offer to the market? Building a successful business takes more than an inspired idea and a vision—it takes planning, discipline, research, and a[...]

by richard
Posted on June 16, 2020
3 Comments
in Business, Management, Operations, Technology

No time is a bad time to work on how to stay organized at work. By leveraging your leadership, you can guide the rest of your team toward being more organized. As a result, employees will spend less time looking for what they need to work on and more time actually working. To help team[...]

Photo of young business woman in a conference room

You have only 30 seconds in a TV commercial to grab attention. The same applies to a presentation.

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