Developing Effective Email Journeys
Are your automatic email journeys performing well enough? Here's some common issues...
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Can Automation Ever Work?
Automation – critical tech upgrade or an overhyped way to miss out on sales? It’s a major debate for...
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Making Video Marketing Work for You
By Richard Parkin Video marketing is one of the most profitable forms of advertising today, and is still growing exponentially. In 2019, digital video ads were linked to over $21 billion in revenue (up over a third from 2018), while mobile video ads increased by 43.9% across the same period. With the barrier to entry[...]
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Starting Strong With Email
By Richard Parkin What does it take to build an effective email marketing system? It’s not just about sending well-written, engaging content – the technical side of email marketing is far more critical than it initially appears. In fact, if you overlook the technical side of email marketing, you’ll miss out on a vast amount[...]
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What is Influencer Marketing?
By Richard Parkin One of the biggest buzzwords in modern digital marketing is ‘influencers’. But what exactly does ‘influencer’ mean? What does influencer marketing look like – and how well does it work? Strictly speaking, influencer marketing just means having a well-known figure endorse the product or service you’re selling. When it’s put like that,[...]
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How to Use Bid Adjustments Effectively
One size rarely fits all in marketing, and PPC is no exception. In fact, PPC’s purely digital nature makes it one of the most flexible marketing options available. That’s a major opportunity, letting you sculpt a wholly customized marketing approach. At the same time, it can be quite overwhelming, particularly if you’re exploring PPC for[...]
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Does Google Understand Your Website?
By Richard Parkin Getting your site ranked well by Google (and other search engines) is crucial if you want to bring in organic traffic. However, with search engines getting more complex year after year, most companies end up missing out – here’s how to ensure that you’ve got the basic setup correct. This blog isn’t[...]
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What Makes a Landing Page Successful?
By Richard Parkin The quality of your landing pages really decides how successful your site is. As one of the earliest points of contact between you and potential customers, you need to be sure that your landing pages are fully optimized. That said, knowing exactly how to build a great landing page is often not[...]
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The Most Forgotten Metrics (And Why You Shouldn’t Overlook Them)
By Richard Parkin Whether you’re analyzing data for optimization or putting together performance reports, you’re probably looking at a defined, unchanging set of metrics. Consistency is vital, but it can stop you from getting the full picture. In this blog, we’re exploring some frequently missed metrics and exploring what they can tell you about your[...]
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Why Website Accessibility Counts
Building accessible websites doesn’t just help out your visitors – it’s becoming an increasingly significant factor for organic rankings, as well as a potential way to decrease PPC costs and improve your profits. In this blog, we’re exploring what digital accessibility means, why it’s becoming so crucial for modern businesses, and how it can benefit[...]
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