Starting Strong with VSLs
This post describes how marketers can capitalize on the surge in video marketing to optimize their VSL funnels.
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Why Getting the Right Copywriter Is So Important in the Digital World
This post discusses what copywriting is and why copywriting is so important for online businesses. It also details how business owners can find the best writers for their brand and the many benefits they’ll receive in the process.
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Building Profit With Affiliate Emails
Your email list should be one of your major revenue sources - here's how to send effective affiliate emails
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The Importance of Disclosure
Accurate, comprehensive disclosure is absolutely essential for Direct Response marketers - here's what you need to know
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How Should You Handle Shipping?
Is your shipping an expense - or an effective way to improve conversion rates?
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Last Chance for Demographic Targeting?
On January 19th, Facebook stats taking away a key part of demographic targeting. Here's what you need to know
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What to Expect from eCommerce in 2022
How is eCommerce set to change in 2022? Here's how you can expect the market to change across the next 12 months.
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3 Ways to Boost Average Order Value
Your Average Order Value shouldn't be a set figure - here's three effective ways to improve it.
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Why Congress Is Pressuring Trial Offers
Understanding the rapidly-changing regulations and requirements around marketing is vital for Direct Response success.
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Is Your Demographic Real?
Getting your demographic right is essential - and far harder than it may appear. Here's why demographics aren't always trustworthy
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