1.Before Launch: The Full Technical Sweep

✅ Go Through Every Funnel Path

• Run through every possible user journey (upsell, downsell, no-sell, alternate products).
• Don’t assume logic works just because it looks right in your builder. Confirm it.

✅ Use a REAL Credit Card

• No sandbox BS. Use a real card to make a purchase.
• Check the billing descriptor (the name that shows up on your customer’s bank statement).
• Confirm the email sequence triggers after purchase (receipts, welcome emails, login credentials).

✅ Check Page Load Speeds

• Funnel load time matters more than ever. Even with 5G.
• Slow-loading images, auto-play videos, and uncompressed assets can murder conversions.
• Use tools like GTmetrix or PageSpeed Insights to measure.

✅ Test Across Devices + Browsers

• Desktop: Chrome, Firefox, Safari
• Mobile: iPhone (Safari), Android (Chrome)
• Real user behavior is mobile-first. Yet most funnels are still designed desktop-only. Don’t be that guy.

✅ Confirm All Policies Exist and Are Linked
Richard made this clear: Missing or incomplete policies are legal landmines.

• Terms & Conditions: Clear refund logic, contact info, fulfillment details.
• Privacy Policy: Especially critical for SMS or affiliate traffic.
• Refund Policy: Transparent, accessible, and specific.
• Copyright + Contact: At the bottom of every single page.

✅ Legal Copy Review

• Ensure claims align with what your legal counsel approved.
• Check that your product names match the cart and upsell pages (no clone-copy errors).

✅ Checkout Logic & Exit Paths

• Test every opt-in popup, exit-intent, and cart flow.
• Ensure popups are responsive and text doesn’t overflow on mobile.

2. Immediately After Launch: Live Environment QA

✅ Repeat the Full Funnel Journey (Again)

• Yes, again. Things break in live mode that don’t show up in preview.
• Some CRMs break cookie logic, or upsell connections vanish at scale.

✅ Confirm Tracking Pixel Firing

• MetaPixel, Google Tags, TikTok Pixel — whatever you’re using.
• Purchase event should fire after initial checkout AND after every upsell.
• Use tools like Meta Pixel Helper or Google Tag Assistant to confirm.

✅ Check Email Automations in Real Time

• Is the welcome sequence firing?
• Are digital product links or login credentials being delivered?
• Is the abandoned cart trigger working correctly?

✅ Re-check All Pricing + Product Names

• Is the dollar amount consistent across all touchpoints?
• Did someone clone an upsell page and forget to change the product title?
• Are the price tags and checkout charges matching?

✅ Stress-Test With Multiple Devices + Locations

• Run the funnel through a VPN or with team members in different regions.
• Look for geo-based errors or slowdowns.                                                                                         

3.Ongoing QA: After Scaling, During Split Tests, Weekly Maintenance

✅ Before Any Big Promo or Affiliate Push

• Run through the full QA again before every traffic surge.
• Broken checkout flows mid-campaign = affiliate burnout + refund hell.

✅ QA Before + After Every Split Test

• Check old versions before deprecating.
• Check new versions for page speed, device responsiveness, and tracking integrity.

✅ Weekly Funnel Test by Customer Service

• Give your CS team a test card and make them walk the funnel weekly.
• Catch failures from middleware updates, CRM patches, or platform bugs before your buyers do.

✅ Monitor Refunds + Bounceback Emails

• High refund rates within the first hour? Something’s broken.
• Email bounces = deliverability issues tied to your backend setup.

Funnel Live? Stop Reading and Go QA It.

You have no excuse now.

Whether you’re days away from launch or sitting on a funnel you haven’t checked in weeks, this is your wake-up call.

Use a card. Run the flows. Look for bugs. Patch the holes. Or don’t be surprised when your Slack fills with refund requests.

Your funnel’s future depends on what you do next.

Go QA it.