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Should I Be Worried About Compliance?

If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story.  In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]
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Compliance: Who Cares?

In this Shockwave Solutions podcast episode, we’re joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as we help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees.   Stick around[...]
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Five Reasons to Step on the Gas Instead of the Breaks

Suddenly, we are all thinking about our health, the health of our families, and the health of our businesses. We’re anxious -understandably so -about what the future holds. Most of us may even be considering pulling back on our marketing campaigns or ad spend. For some types of business, that makes perfect sense. But for[...]
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Digital Marketing During the Coronavirus Crisis: What Every Digital Marketer Needs to Do

As governments and public health officials across the globe work to slow the spread of the Coronavirus, nearly everyone is feeling the impact. While some countries are on complete lockdown, other countries are carrying -or at least trying to carry -business as usual. It comes as no surprise that the digital marketing world has felt[...]
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