Blog
Financial Acumen: The Interplay of Finance in Direct Response Success
I. Introduction Financial Acumen: Your Secret Superpower! Have you ever thought about what truly fuels a business’s rocket ride to...
Customer Support Essentials: Building Trust with Every Interaction
Introduction As I sit here, surrounded by the buzzing energy of direct response marketing – an industry that’s always on...
Email Strategies: Harnessing the Power of Direct Response Emails
Introduction In the dynamic realm of digital marketing, some might find it surprising that one of our most venerable tools...
Scaling Your Business: When to Hire
When's the right time to start hiring? Emma Rainville breaks down how to make the decision to hire...
5 Things to Know Before Starting in Direct Response
So, you want to get into Direct Response - here's what you need to know...
How to Run Effective Team Meetings
We have all been in a meeting that was a complete and total waste of our time. They either drag...
These five things will help you stay on track while attending Conferences and Masterminds
By Emma Rainville I have to be honest with you, I’ve been having a hard time this year keeping up...
When Testing Goes Wrong (And How to Keep Control)
Getting split tests right is essential for any direct response entrepreneur - here's where tests go wrong....
A/A Testing – Why You Need It
This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing...
Spain, Gratitude, and Growth
As Emma gets ready to travel back to the US, a reflection on why taking a step back can be...
Why One Ad Doesn’t Suit Every Platform
This post discusses why one ad won’t work on every platform, as well as the unique features of each advertising...
Do You Need an App?
Building an app may seem like a natural next step for your business - but is it really worth it?...
How Long Should Your VSL be?
This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the...
How to Split Test Your CTAs for Great Conversion Rates
This post outlines the best practices for direct response entrepreneurs to split test their CTAs for more conversions....
Great Copy Made Simple
I’m talking about a “collective” where the most promising and talented copywriters are converging, under my leadership, to produce some...
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