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What Founders Miss About Monetizing Short-Form Video

Short-form video has become one of the most powerful acquisition channels in the world, yet most founders still approach it...

You Can’t Scale a Business If No One Manages the Founder

Scaling a company introduces pressure on every part of the organization, but the area most founders overlook is the one...

If Your Operator Never Pushes Back, You Don’t Have an Operator

Operators are often misunderstood inside growing companies. Founders assume their operator’s job is to support them, stabilize the chaos, and...

Scorecards, Signals, and Systems: How Operators Read a Business

Most founders read their business emotionally, while operators read it mechanically. Founders say things like: “I feel like we’re behind.”...

High-Performance Remote Teams Start With One Thing: Structure

Running a remote team isn’t impressive anymore. Running a high-performance remote team across six time zones, with execution that moves...

If You Need to Approve Everything, You Don’t Have a Team — You Have Help

There’s a moment in every founder’s journey when they look around and realize: “I’m the one keeping this entire thing...

Delegation Isn’t Your Problem — Your Systems Are

Delegation gets blamed for everything.Projects stalling. Work coming back sloppy. Decisions bottlenecked. Launches missing deadlines.Founders love to say, “My team...

A Safe Way to Test Andromeda & Protect Profit

A Safe Way to Test Andromeda & Protect Profit In a time where ad platforms are rewriting the rules, many...

Open Targeting vs. Stacked Interests: The No-Hype Way to Know What Works

The No-Hype Way to Know What Works In a world where ad performance is more volatile than ever, advertisers are...

How to Onboard Remote Employees Without Dropping the Ball

Remote work isn’t the future. It’s the now. But most companies still onboard like they’re in-office. A couple Slack messages,...

How to Build an Employee Onboarding System That Triples Performance

Let’s get brutally honest for a second: Most companies treat onboarding like a glorified welcome email and a Google Drive...

How to Decide if You Should Even Bother With Green Claims

Here’s the uncomfortable truth most marketers won’t say out loud: Eco claims—”recyclable,” “sustainable,” “made from post-consumer materials”—are not only legally...

How to Make Eco Claims Without Getting Sued

Let’s get something straight: slapping “eco-friendly” on your product without hard proof is no longer just a marketing move. It’s...

Busy Vs Productive

Busy ≠ Productive: Why Your Ops Are Killing Your Scale The hidden operational chaos behind your stalled growth (and the...

Scaling Vs Surviving

If Doubling Sales Would Break You, You’re Not Scaling—You’re Surviving The truth about operational bottlenecks and why most teams can’t...

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