Richard Parkin

Director of Digital Marketing and Analytics

UK Location
With experience operating digital marketing for a series of multi-national businesses, Richard has created millions of dollars in additional revenue, while drastically cutting costs through effective portfolio management.


Initially starting as an SEO copywriter, Richard’s expertise has grown over the years to cover practically all sides of direct digital marketing. In his previous role, Richard drastically improved a million-dollar PPC presence, while managing an international mailing list and tripling SEO visibility.

In his role as Digital Marketing Specialist at Shockwave, Richard supports clients in a range of areas centered around their specific requirements.

From copywriting, eBook creation and email list management to in-depth analytics support and web development, Richard’s wide range of experience means that he’s able to support and advise clients on exactly how to make their digital presence more profitable than ever.

Richard regularly pens articles for the Shockwave blog, with a particular focus on trends, development, and lesser-known options for digital marketing.

As an avid long-distance walker, Richard typically aims to walk a weekly marathon, while usually reading upwards of 100 books annually.