Author: Julie

Home - Articles posted by Julie

Should I Be Worried About Compliance?

If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story.  In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]
Read More

Learn How to Choose a Manufacturing Partner for Your Business

When starting a direct response business, most entrepreneurs tend to focus on optimizing their websites and validating product value propositions. These are certainly crucial tasks, and it’s a big part of what I do as a marketer. But all too often, they are prioritized at the expense of other vital tasks for e-commerce stores and[...]
Read More

Got an Offer? Need Funding? 5 Steps to Get Funded!

Every entrepreneur starts with an idea, whether it’s for a great new product or a service that will revolutionize an industry.  But do you have enough startup capital to REALLY bring your offer to the market? Building a successful business takes more than an inspired idea and a vision—it takes planning, discipline, research, and a[...]
Read More

Compliance: Who Cares?

In this Shockwave Solutions podcast episode, we’re joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as we help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees.   Stick around[...]
Read More